How to Use the Four Ps of Marketing?

How to Use the Four Ps of Marketing?

We have developed a dedicated marketing process often used with our Cleveland web design  and marketing clients. As a part of this process, we incorporate the four Ps through a series of questions designed to help define each brand’s marketing mix. Here are just a few of the questions we use:

           What do consumers want from your product or service?

• How does your product meet those needs?
• Where do potential buyers look for your particular product or service?
• How do you differentiate from your competitors?
• What is the perceived value of your product or service?
• What current interactions do you have with potential clients?

Of course the list we use is more complete, but we hope the few questions listed above can give you a good starting point in understanding the four Ps.

Final Words

We hope this quick overview of the four Ps of Marketing provides some insight into a critical aspect of successfully taking a product or service to market. Clearly defining product, price, place and time must all be considered when developing a marketing strategy  for any product or brand. Whether dealing with a startup or an established business, balancing these four elements is critical to marketers working hard to position a particular product or brand in the marketplace.